Social Media & Employment... How's it still 'All the Rage?' Because we're not addressing it, people.
In the last few weeks, I’ve read a number of news articles and blogs talking about “how [someone] was fired for Facebook.” I’m not going to lie, it’s somewhat surprising that this is actually news to anyone. Social Media? Is not new… but, I guess the continual growth of end-users makes it new for someone and many companies, are still grappling with how to deal with it. Care to take a guess at how many companies globally do not have a social media policy in place for their workforce? No? It’s actually a shocking 85%. That’s shocking when you link that stat to these:
- 22% of Fortune 500 companies have an active, public-facing blog
- Over 30% of businesses globally utilize social media in their marketing
- Approximately 45% of companies actually use social media to help screen hires
- Approximately 57.5% of the population with internet access (approx. 1 out of every 13 people on the planet) have a social media profile
- 93% of B2B Marketers are engaged in some form of social media marketing
- As of April 2011, there are more social networking site accounts than there are people on the planet (over 10 Billion).